Klaviyo Expands With WhatsApp Marketing Tool
Peter Jackson
Content Lead
WhatsApp is one of the world’s biggest communication platforms, with more than 3 billion users across the globe relying on the app to connect with friends and family.
That’s kind of how email started out; it was a convenient way to send messages to people across the world, without having to pick up the phone and give them a call. But in the years since, email has become more than just a communication tool – it’s one of the most widely used marketing platforms too.
Could WhatsApp follow in email’s footsteps? Klaviyo certainly seems to think so, because it’s just released a WhatsApp marketing tool. Now available to Klaviyo users internationally, we’re going to explain more about what this feature offers, why it’s so significant and how you can take full advantage of it.
This new feature opens up a whole new world of possibilities for eCommerce brands. Not only does it allow you to send out marketing messages (like you would over email or text), it comes with automated and live chat functionality, carousels, quick replies and other handy features.
Inside Klaviyo, you can now launch coordinated campaigns and flows across email, text and WhatsApp, linking everything together without the need to start afresh for each platform. You’ll be able to access many of the same personalisation and segmentation features you know and love from Klaviyo’s email marketing tool, allowing you to speak directly to customers and build that all-important sense of brand loyalty.
As you’d expect from Klaviyo, the new WhatsApp feature allows you to dive deep into the data, tracking the performance of each and every message against the metrics that matter most to you. Predictive analytics are available for WhatsApp too, making it easier to plan ahead and create strategies that work well out of the box.
Another highlight is the ability to link your WhatsApp account to your website’s backend. With everything set up, you’ll be able to provide customers with order updates, delivery notifications, returns information and more in their WhatsApp inbox.
The headline here isn’t the features we’ve just talked about, though: it’s the way that everything works seamlessly together. You can now deliver all your email, SMS and WhatsApp marketing from one, easy-to-use platform, with all of the data and insights at your fingertips. Klaviyo’s reputation as a CRM powerhouse just got even stronger.
If you’re already a client of ours, let us know and we’ll be happy to introduce you to the potential of WhatsApp marketing in Klaviyo – and create a strategy that ensures you’re able to take full advantage of that potential.
If not, why not speak to one of our email marketing experts today? We can help you turn email, SMS and WhatsApp into your most profitable marketing channels.
