Cookology

How we launched Cookology's DTC website & grew revenue by 67%

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Client

Cookology

Industry

White Goods

Timeframe

4 months

Visit Site

Cookology is a leading online kitchen and home cleaning appliance provider, renowned for its broad product range, tabletop products and exceptional customer service, catering to both individual households and large-scale projects.

Expertise Delivered
  • Design
  • Branding
  • UX Design
  • UI Design
  • eCommerce Design
  • Development
  • Enterprise WordPress
  • WooCommerce Configuration
  • Orderwise Integration
  • Marketing
  • SEO
  • Marketing Automation
  • Google Ads & Paid Social
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The Challenge

The task at hand was to elevate Cookology's online presence by creating a dedicated website targeting consumers directly (DTC), separate from its pre-existing platform under The Wright Buy brand. This involved smoothly transitioning brand equity from The Wright Buy to the new Cookology domain while upholding high standards in aesthetics, user experience and conversion rates.

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The Solution

Our key objectives included crafting a bespoke eCommerce platform, seamlessly transitioning Google Ads accounts and carving a niche in a fiercely competitive market. Additionally, we aimed to boost Cookology's organic search visibility, fine-tune content for optimal conversion rates, and build a robust email marketing strategy. Since our partnership began, we've not only surpassed set goals but also witnessed Cookology's remarkable growth. This has been fuelled by a shift towards agile account management, a commitment to a test-and-learn ethos, and a dedication to innovation.

37%

increase in overall website orders

22%

increase in organic revenue

9.7

Google Ads Return on Ad Spend

Design Details

Our design approach prioritised the brand, understanding its key role in connecting with the target audience. We delved deep into understanding the audience, products and essence of the business to craft a distinctive, sleek and modern design with a technological edge. This approach allowed us to carefully design every page, ensuring effortless navigation from category-specific landing pages to a customised account area.

Through rigorous user testing, we ensured smooth interaction, even with the most complex products. Our dedication to clean design not only brought the site to life with subtle interactions but also showcased the sleek product range, in line with Cookology’s commitment to prioritising user experience.

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Development Details

We carefully analysed Cookology's unique needs and goals, then devised an integration solution aimed at boosting revenue, streamlining operations and minimising conversion hurdles. Our strategy centred on providing flexibility to the client, leading us to develop a tailor-made WooCommerce platform.

This gave Cookology robust self-management tools for content, uploads, promotions, product handling, messaging and front-end operations. This not only enabled extensive customisation but also freed up Cookology to concentrate on day-to-day store management while we handle continuous support, security and enhancements.

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Marketing Details

Our marketing team took a detailed approach, diving deep into keyword research to shape our content strategy. This formed the backbone of an informed content marketing plan, smoothly leading our audience towards making purchases. We executed integrated marketing campaigns across vital channels like Google Ads, SEO and email marketing through Klaviyo.

Prioritising core optimisation and refining content, our strategy boosted organic revenue month after month. Even after launching, our efforts continued with consistent content creation, tracking keywords and focusing on Conversion Rate Optimisation (CRO). We monitored every move with custom dashboards and reports to closely monitor key performance indicators.

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