Corinthian Sports
Client
Industry
Sports Hospitality
Timeframe
Ongoing
Corinthian Sports specialises in delivering exclusive VIP hospitality packages. Dedicated to providing top-tier hospitality experiences, they offer a wide range of packages from luxury suites and trackside boxes to general admission passes.
Corinthian Sports wanted to build branded visibility and generate interest for three upcoming sporting events, all while achieving their sales goals. We faced the obstacle of tight event schedules and a highly competitive paid advertising landscape.
Before taking on the account, our team carried out a detailed audit to evaluate the current state of the Google Ads account. Our goal was to pinpoint areas needing improvement and set performance benchmarks. This audit covered aspects such as budget allocation, keyword selection, ad quality, targeting settings, and bidding strategies.
Based on our audit findings, we recommended restructuring the account to align with Google Ads' best practices. This strategic approach allowed account growth while achieving the client's desired Return on Ad Spend (ROAS) target.
70%
decrease in cost-per-lead (CPL)
91%
Google Ads top impression share
1,000+
conversions via Google Ads
Our marketing strategy focused on three main areas: developing new campaigns, proactive account management, and improving ticket enquiries. Firstly, our team delved into the demographics and interests of the target audience to craft compelling content and strategically place ads for maximum impact and engagement.
Proactive account management played a central role, as we continuously optimised campaigns to drive relevant paid traffic. This involved fine-tuning keywords, ad copy, targeting criteria, and bidding strategies to improve overall campaign performance.
Our main aim was to increase ticket enquiries leading up to the events. Through strategic bidding and ad placement, we aimed to capture the attention of potential customers and encourage them to take action. This not only boosted Corinthian Sports' online presence but also contributed to achieving their sales targets.
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