LK Performance

Turbocharging growth: How we transformed LK Performance into a market leader

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Client

LK Performance

Industry

Automotive

Timeframe

Ongoing

Visit Site

LK Performance is now one of the UK’s leading suppliers of aftermarket wheels, tyres and performance car parts - but the company wasn’t in this position when it began working with Brave. Here’s how we transformed them into one of the sector’s biggest names.

Expertise Delivered
The Challenge

LK Performance had big ambitions. When they approached us, their aim was to grow from a small shop on the high street to the nation’s number one retailer of aftermarket automotive wheels and parts, supplying customers from their new state-of-the-art location in Bradford alongside their global ecommerce website. It was clear from the outset that achieving this goal would demand not only a thorough design refresh but also an effective multi-channel marketing strategy.

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The Solution

The LK Performance website was generating a healthy number of sales and enquiries already, but it had stagnated over the years and needed a complete overhaul. The brand was similarly outdated, so we recommended a thorough refresh of both the site and the company’s branding.

Next, we turned our attention to marketing. Working closely with the LK team at every step of the way, we formulated tailored SEO and PPC strategies and put them into action. Over the years that followed, these strategies - alongside a complete overhaul of the website and a multitude of CRO improvements - have seen the business go from strength to strength.

23%

increase in organic traffic

18x

increase in Google Ads conversion rate

6.2

Google Ads return on ad spend

The Details

To kick things off, we carried out a detailed audit of LK’s search and paid advertising performance to determine its current position and identify further opportunities. Armed with page after page of data, we began formulating a high-performance PPC strategy that would rocket LK towards its lofty goals. This was followed up with targeted SEO work, content marketing and social advertising campaigns, all of which achieved dramatic results: in all, ecommerce revenue has increased by a whopping 71% since LK first partnered with us.

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