Franklees
Franklees is an online retailer specialising in fun and comfortable underwear for both men and women. They offer a variety of styles and prints, from classic to quirky, with a focus on high-quality cotton and breathable fabrics.
Franklees faced challenges in managing PPC campaigns internally, and entering the UK market posed additional hurdles. By partnering with us, Franklees aimed to address these obstacles, seeking our expertise to optimise their campaigns, navigate the new market landscape and achieve higher revenue.
Before beginning work on the Google Ads account, we conducted a thorough audit of it and identified several key issues that contributed to its poor performance. Based on our findings, we recommended rebuilding the account following Google Ads best practices. This approach aimed to effectively grow the account and achieve Franklees’ Return on Ad Spend (ROAS) target.
37%
increase in Return on Ad Spend (UK)
2x
increase in revenue via Google Ads (ZA)
85%
increase in conversions via Google Ads (SE)
Our initial approach focused on enhancing product feeds, driving revenue growth and optimising the Google Ads accounts. Firstly, our team refined product feeds through structured enhancements alongside targeted keyword integration and streamlined feed management. This ensures compliance with guidelines and maximises visibility.
Revenue growth was achieved through strategic bidding tactics, continuous campaign refinement and optimised landing pages to boost conversions and ROI. Lastly, the Google Ads accounts underwent a comprehensive overhaul, including restructuring for efficient management, performance analysis and holistic data integration for informed decision-making and personalised targeting. Together, these strategies allowed Franklees to maximise results across each of their paid marketing campaigns.
