Hattingley Valley Wines
Hattingley Valley is a family-owned Hampshire winery producing award-winning sparkling and still wines crafted with traditional methods. Alongside its growing presence in UK retail and hospitality, the winery welcomes visitors for tours and tastings, creating a brand experience that goes beyond the bottle. To match this reputation online, Hattingley Valley partnered with Brave to refine its digital marketing, ensuring that every investment in paid media and email delivered measurable value.
32%
Increase in Google Ads return on ad spend (ROAS) year-on-year.
25%
Increase in Meta Ads return on ad spend (ROAS) year-on-year.
23%
Decrease in Meta Ads cost per conversion (CPA) year-on-year.
Although Hattingley Valley had strong offline recognition, its digital performance needed to catch up. Paid media lacked the precision to balance wine sales with tourism bookings, while customer engagement through email was held back by unoptimised flows and untargeted lists. The challenge was to align campaigns with the brand’s dual focus (selling award-winning English wines and driving footfall to vineyard experiences) while delivering efficiency and sustainable growth.
Brave took a data-led approach, restructuring Google and Meta Ads to prioritise efficiency and relevance. On Google, campaigns were reshaped to cover branded, competitor, and category terms, supported by optimised Shopping and Performance Max activity. This not only reduced wasted spend but also improved visibility across high-intent searches for English sparkling wine. Meta Ads were rebalanced to capture both first-time buyers and returning customers, with segmented campaigns spanning top-of-funnel prospecting, retargeting, and re-engagement.
At the same time, Klaviyo was overhauled to become a channel for retention and brand storytelling. We cleansed and segmented lists, refined key automations such as welcome, abandoned cart, and browse recovery, and introduced targeted campaigns. This ensured that every email spoke to the right customer – from loyal subscribers to first-time tour visitors – strengthening both sales and long-term engagement.
The refreshed strategy delivered tangible improvements across all channels. Google Ads saw stronger click-through rates, reduced CPCs, and a healthier ROAS, while Meta campaigns achieved higher purchase volumes at lower costs. Klaviyo became a reliable revenue driver, with optimised flows and segmentation improving engagement and boosting conversions. Importantly, Hattingley Valley now benefits from a digital framework that supports both eCommerce growth and on-site visitor experiences: a dual success for an independent English winery in a competitive market.
