Rennet & Rind
Rennet & Rind is an independent cheese retailer with a strong point of view: championing British and European cheeses through carefully curated selections, subscriptions and their flagship Mystery Cheese Box.
By the time they partnered with Brave Agency, the brand already had momentum. Demand was growing organically, loyalty was strong, and the product spoke for itself. What was missing was structure; a joined-up strategy that could turn that demand into repeatable, scalable growth without losing the brand’s personality or integrity.
2x
Organic Traffic YoY
8.2
Average Google Ads ROAS
+85%
Email Marketing Revenue YoY
Rennet & Rind weren’t starting from zero. They had:
But growth was uneven and heavily reliant on peak trading periods. The brief was not simply to “drive more traffic” or “run more ads”, but to elevate the brand from natural growth into a more deliberate, data-led acquisition and retention strategy.
The commercial objectives were clear:
All of this needed to happen while protecting the brand’s tone, story and customer experience.
Our work began with a full audit across SEO, CRO, email and paid media to understand not just what was happening, but why.
From an SEO perspective, the foundations were in place, but there was untapped potential. Category and product pages weren’t fully aligned to search intent, and several high-value commercial terms were either underperforming or not being actively targeted. Content existed, but it wasn’t consistently structured in a way that allowed it to win SERP features or clearly support conversion further down the journey.
Looking at the customer experience, we identified friction across key paths, particularly around the Mystery Cheese Box, subscriptions and cut cheese collections. Messaging didn’t always reflect where users were in their decision-making, which meant strong intent wasn’t always being converted into action. As a result, valuable conversion opportunities were being missed.
Email told a similar story. The database itself was healthy and full of potential, but automated flows weren’t yet doing enough of the heavy lifting. Campaign delivery tended to be reactive, rather than built around customer behaviour, lifecycle stages and seasonality.
Paid media account structures were unstable, audiences were too broad and low intent, and testing was limited, which constrained optimisation. Paid media was performing, but growth was restricted by limited creative variety, unclear attribution, and budget caps that particularly affected scaling during peak periods.
In short, the ingredients were there. They just weren’t working together.
Rather than treating channels in isolation, we built a connected strategy around the customer lifecycle: acquisition, conversion, retention and loyalty.
Our SEO approach focused on commercial relevance over vanity visibility.
This led to significant gains in keyword rankings, organic sessions and revenue, including page-one visibility for high-intent terms like “Mystery Cheese Box” and “British cheese”
Crucially, organic traffic wasn’t just increasing; it was converting.
Conversion rate optimisation focused on clarity, reassurance and flow.
The result was a healthier conversion rate, longer session durations and stronger engagement. Essentially, proof that small, considered changes compound over time when grounded in real behaviour data.
Email became a central driver of retention and revenue. We:
This resulted in:
Email stopped being an afterthought; it became a loyalty driver.
Paid media across Google and Meta focused on efficiency and intent, not just scale.
Both channels consistently delivered profitable returns, supporting peak trading periods without becoming dependent on discount-led tactics.
Across the partnership, Rennet & Rind achieved sustained growth across every core channel. Organic performance strengthened significantly, with sessions and orders more than doubling in key periods and organic revenue increasing by over 2.7x, driven by improved visibility for high-intent commercial and product keywords. Email matured into a dependable revenue driver, growing by more than 85% following flow optimisation. Paid media remained firmly profitable, delivering strong returns across both Google and Meta while maintaining a healthy average order value. Alongside this, conversion rate optimisation improved the quality of on-site engagement, with conversion rate exceeding 5%, higher engagement levels, and longer session durations. Longer term, the impact extended beyond immediate sales, with branded search demand increasing by over 50% and direct traffic more than doubling: a clear signal of growing trust, loyalty and brand strength.
This partnership succeeded because it was never built around isolated tactics. Every decision was rooted in real customer behaviour rather than assumptions, with each channel treated as part of a single, connected journey rather than a standalone lever. Performance was measured honestly, with clear visibility on what was driving impact and what needed to evolve, allowing the strategy to mature in line with the brand itself.
As a result, Rennet & Rind didn’t just grow revenue in the short term; they strengthened their brand presence, improved the end-to-end customer experience, and built foundations designed to support long-term, sustainable growth. By the end of the engagement, the business had moved from natural momentum to deliberate scale, with clearer ownership of channels, stronger data to guide decision-making, and a more confident roadmap for the future. For Brave, it was a clear demonstration of what happens when customer-obsessed thinking is paired with disciplined, joined-up execution.
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