Scrumbles
Scrumbles is a British, family-run pet food brand on a mission to improve the nation’s gut health – starting with its cats and dogs. With a focus on natural, sustainable ingredients and transparency around nutrition, Scrumbles had already established a strong ethical identity and loyal customer base. To accelerate growth, they approached Brave to refine their paid search activity and strengthen their online visibility across Google Ads.
Before partnering with Brave, Scrumbles’ Google Ads account was struggling to deliver profitable returns. Campaigns lacked structure, tracking was incomplete, and ad relevance was inconsistent – leading to wasted spend and a below-target ROAS. Product feeds weren’t fully optimised for Google Shopping or Performance Max, and competition from major resellers made it difficult to maintain visibility and conversions at sustainable costs.
Scrumbles needed a partner who could not only turn the account around but also empower their internal team to manage campaigns confidently going forward.
Brave began with a detailed PPC Health Check to diagnose performance gaps across tracking, keyword structure, ad copy and product feed quality. Using these insights, the team designed a data-led optimisation strategy focused on driving efficiency, improving relevance and building long-term account stability.
This involved a complete account rebuild, new ad copy crafted around Scrumbles’ core brand pillars of gut health, value and sustainability, and comprehensive keyword restructuring to separate branded and non-branded intent. Product feed optimisation ensured Google Shopping campaigns were fully aligned with audience search behaviour, while audience segmentation and A/B testing refined targeting over time.
Throughout the project, Brave maintained transparent communication and live reporting, ensuring Scrumbles understood every decision made – a collaborative approach designed to transfer knowledge and best practice back to their internal team.
Within just a few months, Scrumbles’ Google Ads activity evolved from an underperforming channel into a structured, insight-driven engine for growth. Ads achieved greater relevance and efficiency, with spend directed towards the highest-intent audiences and improved visibility across key categories.
Most importantly, Brave helped establish a sustainable framework that enabled Scrumbles to take their advertising back in-house with confidence – maintaining the improved performance trajectory long after the partnership concluded.
