Migrating From Yotpo to Klaviyo: How to Do It & Why You Should
Peter Jackson
Content Lead
On 10 August, Yotpo announced that it would be discontinuing its email and SMS marketing services, laying off 200 of its employees in the process.
It’s a worrying time for those working at the Israeli tech firm, but it’s equally unsettling for brands that have come to rely on its email and SMS services. If you’re one of them, you’ve got until December to find an alternative platform and migrate your data over to it – or risk losing it forever.
Yotpo has already partnered up with Attentive and Omnisend – alternative email marketing and SMS platforms that offer a similar feature set to Yotpo’s outgoing service. But why take a sideways step when you have the opportunity to switch to something even better?
Since we first started out as an agency some 25 years ago, we’ve worked with every email marketing platform you can think of. And if you ask us, there’s a clear winner: Klaviyo.
Although we’re not exclusively a Klaviyo agency, it remains our chosen platform for a whole host of reasons…
Not to mention, Klaviyo’s UI is far more intuitive than Yotpo’s – so you’ll find it surprisingly welcoming and simple to use, despite its vast array of features.
Granted, Klaviyo tends to be a little more pricey than Yotpo – but the company is currently offering a 12-month price match for all new users switching over from Yotpo. Klaviyo even has its own reviews feature, so if you want to keep both your reviews and email/SMS marketing under one roof, you still have that option.
Ultimately, while Yotpo alternatives like Attentive and Omnisend work just fine as messaging services, Klaviyo is a complete B2C CRM packed with features – and switching to it is the best option if you’re serious about long-term growth.
The kind of lifetime value Klaviyo can deliver – as well as its powerful predictive analytics features – make it the perfect choice for eCommerce brands. With a well-managed Klaviyo account, email can go from being a secondary marketing tool to one of your main growth drivers.
“As someone who uses Klaviyo all day every day, the difference compared to Yotpo is huge. The segmentation capability is miles ahead and the flow automations give you much more flexibility. The best part about Klaviyo is its reporting, which really makes it clear what is and isn’t working well. There are many email platforms that can do the job, but Klaviyo is the stand-out for growth in email and SMS marketing.”
George Newell-Hall, Email Marketing Lead
Klaviyo has already produced a comprehensive Yotpo migration guide, which is a solid starting point. In a nutshell, here’s what the process involves:
If you don’t have the time to handle the migration yourself though – or you want an expert to handle the process and make sure every single scrap of data is preserved in the switchover – the team at Brave is here to help.
Why not speak to us today to learn more about the benefits of Klaviyo and how we can help make the transition simple?
Once Yotpo switches off its email and SMS services at the end of December 2025, all the data contained within them will be inaccessible. Essentially, you have until the end of the year to migrate your data to an alternative platform or it will be lost.
It does! If you want to keep everything on the same platform, you can export your Yotpo reviews to Klaviyo along with your email and SMS marketing data.
Yes – although Klaviyo hasn’t officially partnered with Yotpo, the company is offering to match your current prices for 12 months when you make the switch.
A wide variety of different email marketing platforms support Yotpo migrations, so the choice is yours. Although we recommend Klaviyo, we can work with a wide variety of alternative platforms too, like Mailchimp.
