Tired or underperforming ads or content that doesn’t pull your audience in? We’re here to fix those problems. As a food and drink digital agency with more than 25 years of experience, we know how to turn stagnant marketing channels into star performers – keeping you one step ahead of your competitors.
As they say though, the proof is in the pudding. Here’s a glimpse at what we achieved for one of our latest food and drink clients.
Rennet & Rind is an artisan cheese specialist, sourcing and maturing the finest British cheeses around. With expert cheesemongers and an in-house affineur, they now refine award-winning cheeses for customers nationwide.
That’s thanks in no small part to the work of our food and drink marketing agency, which saw the company’s organic traffic and email marketing revenue double. Here’s a look at what we did and how we did it.
A PPC advertising campaign is the perfect place to start. This approach worked wonders for Rennet & Rind, our Google Ads campaign delivering a whopping 8.2 return on ad spend (ROAS).
A blend of SEO and content marketing is just what you’ve been looking for. Working together in harmony, these core channels deliver sustainable, long-term growth and help you build brand awareness cost effectively. Our SEO and content services resulted in Rennet & Rind’s organic traffic doubling.
Email marketing has the potential to be one of your most lucrative marketing channels. Delivering exceptional return on investment, our email marketing services focus on building relationships with existing customers, helping you create a loyal fanbase that keeps coming back for more.
It’s simple enough to get more traffic to your site, but the hard part is converting all those potential customers into actual customers. That’s where our CRO (Conversion Rate Optimisation) services come in.
If you’re looking at the bigger picture and want to invest in marketing that delivers for years to come, there’s no substitute for an all-encompassing marketing strategy. Rennet & Rind certainly felt the benefit of this approach, with revenue across each marketing channel doubling (or more in some cases).
32%
The increase in Hattingley Valley Wines’ Google Ads ROAS, year-on-year.
2x
The difference in Rennet & Rind’s organic traffic thanks to our SEO and content work.
23%
The year-on-year drop in Hattingley’s Meta Ads cost per conversion (CPA).
As you’ll know all too well, the food and drink industry never stands still for long. As trends come and go and products rise and fall in popularity, we take a proactive approach to make sure you’re always one step ahead – and your campaigns continue to deliver a healthy return on investment.
If there’s one thing we get a kick out of more than anything else, it’s helping put smaller, less well-known brands on the map. We’ve done it for Rennet & Rind, we’ve done it for Hattingley Valley Wines – could your business be next in line?
At the core of all our food and drink marketing services is a unified focus on the customer experience. What does that mean? Delivering an exceptional experience for every customer on every channel, meeting them where they are – be it on socials, on your website or in their email inbox. This approach ensures the right people see the right content at the right time.
Customers don’t always follow a linear, predictable path from awareness to conversion. In fact, it’s rare that they do. So as an eCommerce brand, it’s your job to create content for every stage of the marketing funnel and meet your customers where they are – which is what CX is all about.
Ever since we started Brave in 2000, we’ve been working with eCommerce brands in every sector you can imagine – food and drink included. Alongside home appliance brands like Cookology, we’ve helped food and drink specialists like Rennet & Rind and Hattingley Valley Wines grow across paid, organic and email marketing channels.
For starters, it’s free. Plus, it’s bespoke to your business. Far from being a generic, automated overview of your marketing channels, the Brave Digital Audit is a deep dive into what’s working and what’s not, with clear, actionable advice to go with it.
