PIVOT
PIVOT is redefining home fitness with a high-ticket product designed to combine functionality, convenience, and quality. As a challenger brand carving out its niche in the premium fitness market, PIVOT needed a paid media strategy capable of cutting through a competitive landscape and engaging high-intent audiences. Brave partnered with PIVOT to build and optimise a Meta Ads strategy that would deliver scalable performance while protecting profitability.
The fitness industry is highly saturated, with major players competing for attention in an increasingly expensive ad environment. For PIVOT, the challenge lay in reaching the right audiences with messaging that justified its premium positioning. Generic campaigns risked high costs and low conversion rates, while wasted ad spend limited opportunities to scale. PIVOT needed a sharper strategy – one that targeted qualified buyers, maximised return on ad spend (ROAS), and delivered meaningful growth in sales volumes.
Brave took a hands-on, data-led approach to Meta campaign management. We restructured campaigns to focus on high-intent segments, refining targeting through audience segmentation and continuous A/B testing. Creative assets and copy were optimised to reflect PIVOT’s premium value proposition, while retargeting campaigns ensured that engaged users were guided towards conversion. By monitoring performance daily, reallocating budgets in real time, and applying insights from heatmaps, session recordings, and competitor analysis, Brave created a cycle of constant improvement that turned Meta into a reliable sales driver for PIVOT.
The refreshed approach unlocked stronger engagement and more efficient spend. Cost per purchase decreased, ROAS improved, and sales volumes increased across campaigns targeting both new and returning customers. With bespoke reporting and regular strategy sessions, Brave and PIVOT built a collaborative partnership that kept campaigns agile and performance-focused. The result: a scalable Meta Ads framework capable of supporting sustained growth for a premium fitness brand.
