Polished London
Polished London is a premium oral care brand creating luxury, vegan-friendly products designed to bring professional-level results into people’s everyday routines. Already featured in high-profile media and enjoying strong brand recognition, Polished London approached Brave to transform this awareness into consistent digital growth. The goal was clear: scale performance marketing channels to capture new audiences, while building a strong retention strategy to keep customers coming back.
72%
Increase in revenue from Google Ads.
10x
Increase in revenue from Klaviyo email flows and campaigns.
35%
Uplift in overall return on ad spend (ROAS).
Despite an established brand presence, Polished London faced mounting competition in the oral care and beauty space. Paid campaigns were under-optimised, leading to inefficient spend and missed opportunities. On top of that, email marketing wasn’t being fully utilised, meaning a large existing audience wasn’t nurtured effectively. To sustainably grow, Polished London needed a cohesive, data-led strategy that worked across acquisition and retention.
We created a unified performance marketing strategy spanning Google Ads, Meta Ads, and Email Marketing via Klaviyo. On Google Ads, we restructured campaigns around high-intent generic keywords such as “teeth whitening” and optimised the Google Shopping feed to ensure visibility where buying intent was strongest. Meta Ads were overhauled with a focus on creative testing, segmented audiences, and tailored campaigns for the UK and Ireland markets – balancing broad awareness with precision retargeting. Meanwhile, Klaviyo became a powerful engine for retention, with new automated flows (including cross-sell, abandoned basket, and post-purchase sequences), weekly campaign emails, and A/B testing to refine engagement. By integrating these channels into a cohesive funnel, we created a streamlined customer journey that delivered both immediate sales and long-term loyalty.
The results were transformative. Polished London saw dramatic improvements in paid media efficiency and revenue growth, with Google and Meta driving consistent customer acquisition at scale. Email marketing via Klaviyo developed into a vital revenue stream, strengthening retention and dramatically increasing customer lifetime value. Together, these efforts positioned Polished London as a market leader in premium oral care and delivered tangible business growth.
