Marketing Manager

Brave Agency is a digital customer experience agency, delivering value to ecommerce and B2B businesses across the UK and beyond. Established for over 20 years and based in Peterborough, our team of 22 helps clients to drive growth through digital presence, marketing campaigns and brand storytelling.

We’re a commercial agency at heart, focusing on generating revenue growth for clients across multiple sectors and industries.

Currently in the midst of a period of significant growth, Brave is pushing forward via comprehensive rebranding, repositioning and marketing efforts.

It’s an exciting time to be part of the Brave journey, with hybrid working and a thriving office vibe. We focus on providing value for our clients by prioritising quality, transparency and accountability.

We value our teams and people massively, providing individual training and development budgets, generous annual leave allowance (including Christmas and your birthday off!), Perkbox access and flexible working. We know that work/life balance is so important and we ensure that you are able to do your best work in the way that works for you.

We don’t hand hold, we empower with accountability and trust, giving you the opportunity to craft and shape your role and the value you bring to the table.

The Role

Brave is seeking a commercially-astute B2B marketing whizz to own the growth of our new business pipeline and marketing activities. We have big growth targets in place, a new brand and new positioning, and we’re looking for dedicated resource to be the gatekeeper for our content, our brand, our strategy and our campaigns.

Measured primarily on engagement and lead generation, this role is key to our growth. We’re looking for an experienced marketing manager with a background in B2B lead generation strategy and execution. We’re excited to expand our presence and marketing activity across paid media, SEO, content, video, email and social, and we need a mature, commercial, innovative marketer to own and deliver this.

Curious by nature, commercial at heart, and passionate by design, we will provide an environment and framework for the right candidate to craft innovative strategies, work with our teams to deliver awesome campaigns, and drive Brave’s growth.

The role will pull the right levers across social media, content, and email, and successfully bring acquisition and nurture together to deliver the best prospect experience possible.

You’ll own our fast-growing events strategy, including sector-specific networking, awards, conference exhibiting, and securing speaker slots. And who knows, perhaps even Brave’s own events… webinars, video, podcasts – the world is your oyster!

In addition to driving leads via marketing activity, the role will also play a key role in qualifying opportunities and nurturing the lead (MQL) funnel.

This largely autonomous role is performance-based and will drive delivery across multiple KPIs. Internal reporting will be essential to the success of the role.

The Candidate

Required skills and experience:

The ideal candidate will have 3+ years working in a goal-driven B2B marketing environment, be familiar with having accountability for marketing budgets and performance, and be well-versed in working alongside sales resource. We’re looking for confidence, strategic thinking, a roll-your-sleeves up attitude, and a seamless fit into our team dynamic.

• Analytical
  • Always curious, always seeking insight
  • Able to interpret data
• Commercial
  • Understand the financial impact of particular strategies or activities
  • Spotting opportunities to drive value
• Friendly
  • Build positive relationships internally and with our clients
• Confident
  • Able to ‘own’ the conversation
  • Advise with conviction
• Adaptable
  • Can think on your feet
  • Respond not react
• Resilient
  • Don’t take the challenges personally, see them as opportunities to adapt and learn
• Collaborative
  • Work with other Brave team members to maximise output and results
• Proactive
  • Being on the front foot, bringing new ideas to the table, offering advice and highlighting opportunities

Desirable skills and experience:

• Experience in a digital marketing agency environment
• Experience in a SaaS environment
• Marketing/sales-related qualifications

Responsibilities & Measurement

• Lead generation – acquiring new, relevant opportunities in line with our target market
  • As measured by lead volume, lead conversion, cost per lead and cost per conversion
• Performance against target – delivering what we need
  • As measured by performance as a % of target for lead volume, budget management and cost per lead
• Brand awareness – getting Brave noticed
  • As measured by frequency of posts across our blog and social platforms, reach metrics and engagement metrics
• Brand performance – encouraging enquiries
  • As measured by conversion from engagement (social post click, blog view etc)