Paid Media Lead

Job Summary

Brave is looking for a highly skilled Paid Media Lead to bridge the gap between strategic oversight and hands-on execution. As a key player in the paid media team, you will take ownership of campaign performance while mentoring junior team members and supporting the Paid Media Manager in driving innovative, high-performing campaigns. Your role will involve refining campaign strategies, ensuring seamless execution and delivering insights that enhance performance across paid search, social and display channels.

If you thrive in a fast-paced environment, love problem-solving and have a passion for optimising paid media performance, this role is for you.

Key Responsibilities

• Campaign Execution & Optimisation: Manage and refine paid media campaigns across Google Ads, Meta, LinkedIn and other platforms, ensuring high performance and efficiency.
• Performance Analysis & Insights: Monitor key metrics, analyse campaign performance and deliver actionable insights to improve ROI and client results.
• Mentorship & Support: Act as a mentor for Paid Media Executives, providing guidance on best practices, campaign strategies and optimisation techniques.
• Collaboration: Work closely with SEO, content and creative teams to develop cohesive multi-channel strategies.
• Budget Management: Assist in optimising budget allocations, ensuring efficient spend distribution while maximising results.
• A/B Testing & Innovation: Lead testing initiatives on ad creatives, bidding strategies and audience segmentation to drive continuous improvement.
• Client Support: Contribute to client reports and presentations, translating complex data into clear, insightful recommendations.
• Industry Awareness: Stay on top of emerging trends, algorithm updates and new platform features to keep campaigns ahead of the curve.

Key Performance Indicators (KPIs)

• Campaign Efficiency: Drive consistent improvements in ROAS, CTR and conversion rates.
• Budget Optimisation: Ensure budget spend is effectively distributed with minimal waste.
• Mentorship Impact: Support the professional growth of Paid Media Executives through training and development.
• Client Satisfaction: Contribute to maintaining and growing client relationships through strong performance and insights.
• Innovation: Implement new tools, platforms, or testing strategies to enhance campaign effectiveness.

Core Competencies

• Paid Media Expertise: Strong hands-on experience with Google Ads, Meta Ads Manager and other key platforms.
• Analytical Thinking: Ability to interpret complex data sets and identify actionable insights.
• Problem-Solving: Quick-thinking and adaptable to challenges, ensuring continuous campaign improvements.
• Collaboration & Communication: Work effectively with internal teams and clients, clearly presenting insights and recommendations.
• Leadership Potential: Experience in mentoring or training junior team members, fostering a culture of learning and growth.
• Technical Fluency: Familiarity with tracking tools like Google Tag Manager, analytics platforms and attribution models.

Core Skills

• Time Management: Ability to juggle multiple campaigns and priorities without missing key deadlines.
• Creativity & Strategy: Develop compelling ad creatives and strategic targeting plans to engage the right audiences.
• Adaptability: Thrive in an ever-evolving digital landscape, quickly responding to industry shifts.
• Organisation & Attention to Detail: Ensure campaign setup, reporting and execution are flawless.

This role is perfect for someone who wants to step up from an executional role and take on more responsibility while still being hands-on with campaign performance. You’ll play a key role in elevating Brave’s paid media strategies while supporting both the Paid Media Manager and Executives.