PPC Executive

Responsibilities

• PPC Campaign Management: Plan, execute, and optimise PPC campaigns across platforms such as Google Ads, Microsoft Ads, Meta and LinkedIn, ensuring alignment with clients’ business goals.
• Budget Management: Oversee client budgets for paid campaigns, adhering to specified spending and efficiency targets.
• Performance Analysis: Analyse, monitor and report on ROAS & ROI for PPC campaigns.
• Ad Copy Creation: Write compelling advert copy in line with client audiences.
• Ongoing Optimisation: Continuously optimise paid campaigns, leveraging the latest features and updates from ad platforms.
• Client Communication: Liaise with Account Managers and clients to review and report on performance.
• Reporting: Prepare Looker Studio reports, presenting insights and recommendations to clients.
• Conversion Rate Optimisation (CRO): Evaluate and enhance the online customer journey, focusing on PPC landing pages and checkout flow.
• PPC Health Checks: Conduct PPC audits for potential new clients, providing actionable insights and recommendations.
• Google Merchant Center Management: Manage Google Merchant Center for PPC clients, resolving feed issues and collaborating with team members to address errors.
• Optimisation of client product feeds.
• Optimising client tracking setups, including Google Tag Manager, Google Ads Conversion Tracking and Meta Pixel.

Requirements

• 1+ years experience within a PPC role or similar position, preferably within an agency setting.
• Strong understanding of PPC principles, ad platforms and best practices.
• Proficiency in using PPC tools and platforms.
• Excellent analytical skills with the ability to interpret complex data and business objectives.
• Strong organisational skills and attention to detail.

Core Capabilities/Skills

• Analytical Skills: Proficient in GA4, conversion tracking, custom reporting, and Excel. Ability to interpret and analyse data effectively.
• Commercial Awareness: Understand the financial impact of strategies on Brave and clients, spotting opportunities to drive value.
• Proactivity and Innovation: Proactively make suggestions, offer advice, highlight opportunities, and constantly look for ways to improve Brave’s outputs, reports, and processes.
• Interpersonal Skills: Build positive, trust-based relationships with clients and fit well within Brave’s positive, fun, and inclusive culture.
• Confidence: Able to confidently liaise with clients and Account Managers to review and report on performance.
  Motivation and Resilience: Highly driven and motivated, resilient in the face of challenges.
• Collaboration: Work effectively both individually and in a team environment, collaborating with Brave team members and client-side personnel.

Join us in this exciting role and be a key contributor to our continued growth and success. If you are organised, strategic, and passionate about paid advertising, we would love to hear from you!