Home / The Brave Guide to Building Trust Through Your eCommerce Site
Online shopping is becoming more accessible than ever before, and eCommerce website design is a crucial piece of the business puzzle now more than ever. With so much competition out there, it’s tough to gain a foothold and retain customers, but there are subtle checks you can do to instil customer trust throughout your site.
Making sure your website is watertight and backed with evidence is a vital and evergreen way of convincing customers of the pedigree of your business. After all, you’ll be in possession of their personal information and they won’t be willing to give that away to any site they find an issue with. Here are a few simple ways to help visitors trust your eCommerce website.
The first major but simple way customers turn off a website is if they spot any spelling or grammatical errors. You can say that human error is a factor here, but with free online writing checkers such as Grammarly, there’s little excuse. You don’t see Apple’s storefront with a misspelt homonym. You never spot a poorly constructed sentence in Louis Vuitton’s product descriptions. Everything is a high-quality copy, and that’s what you should strive for if you don’t want to create distrust in your site’s visitors.
With so many B2C eCommerce websites coming and going in a flash, social media is a method of background research that helps visitors ensure that yours is still running. If visitors check your Instagram or other social media and see the last post was more than a few months ago, they’ll start to think that you have quietly shut down shop. B2B stores won’t have to worry about social media presence as much, but if you’re selling B2C, don’t leave social posts longer than a month, and keep your tone of voice consistent across all platforms so it matches that on your website.
The internet can still be the Wild West, and customers often buy from big companies for safety, so you need to give them that too with a seal of approval. Customers who are more in the know about which websites to trust will often look for SSL certificates that authenticate the legitimacy and safety of your website in relation to encryption and security. Browsers will display a green padlock when entering important personal information, so customers can feel assured and empowered to go ahead with making a purchase. Remember to keep the symbol visible on as many pages as possible!
Hypothetically, if you’re running a dodgy eCommerce website, you’re not going to have your contact information so customers can report you! Therefore, as a legitimate business, you should display your contact information clearly across your website. Many websites place theirs in the footer and on a contact page, and it gives customers peace of mind that you are reachable should things go pear-shaped.
When customers check out a product, they instantly dive for the reviews to see what other people’s experiences are. In recent years, sites like Trustpilot and Google Reviews have allowed customers to also review eCommerce businesses as a whole so that others can substantiate whether you are the real deal. Collecting testimonials and ratings to give you an average rating that can even show up in the search results. So if you have a good rating, boast about it to your site visitors!
Brave Agency is the most lauded eCommerce growth and website design agency in the Peterborough and Cambridgeshire area, and our range of website development services will give you the best platform to instil trust in potential new customers. From a dedicated content team that creates high-quality website copy, to web development that makes your payment system secure and safe, we have levelled up the sites of many eCommerce businesses for over two decades. Contact our team today and see what your brand can achieve with a quality eCommerce marketing agency behind it.
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