Is ChatGPT the Future of Content Marketing?


A lot of digital ink has been spilt over OpenAI’s newest creation, ChatGPT. The AI writing tool has exploded in popularity in the past month for its uncanny ability to generate human-like text using complex parameters. It could spell a revolution in the world of content marketing.

But what is ChatGPT? It’s an online chatbot that will provide support for any content generation, mathematical and information-gathering tasks. Simply enter an instruction, no matter how long – it can be multiple sentences! – and ChatGPT will handle it as best as it can in real time.

In this article, we will explore the capabilities of ChatGPT and examine how it can be utilized to enhance the effectiveness of content marketing strategies. We will also consider the potential implications of this technology for the future of the industry.


How Can eCommerce Businesses Use ChatGPT?

1. Creating Brand Content

ChatGPT can assist marketers in creating high-quality, engaging content that resonates with their target audience. From product descriptions to category content and blogs, it’ll handle it all for you. You can set a word count for it to aim for, as well as include any keywords you want to include for SEO purposes.


2. Constructing Professional Newsletters and Social Media Posts

As well as more website-oriented content, ChatGPT can also connect with audiences by writing more public-facing content such as newsletters and social media posts. You can ask it to place related emojis in existing text to add some colour and life to the posts, and even ask it to draft up scripts for video dialogue.


3. Finding Keywords

For SEO research, ChatGPT can be a powerful tool. This article gives you some advanced commands that can create complete keyword strategies for your website, find new keywords from a seed word, scope out long-tail keywords and extract potential keywords from a piece of content. Some of the existing SEO tools today will be sweating look at what ChatGPT can do.


4. Creating Title Ideas

Find yourself stuck on what to title your blog posts? ChatGPT can create a list of potential ideas to inspire you, or even give you entire ideas for blog posts complete with a snappy title.


5. Creating a Tone of Voice

ChatGPT has a plethora of opportunities to guide the direction of your brand’s tone of voice by commanding it to write in a particular style or persona. You can use this function to make text sound more professional or motivating or ask it to sound like a particular person. Whether it be a social media influencer, a flashy businessperson or an ancient medieval wizard, this can allow you to get specific about what style you want your copy to go in.


What Should You Be Mindful of with ChatGPT?

While this may sound like a utopian future for eCommerce content, there are some drawbacks. For one, because it picks from certain sources, the variety and engagement of generated content dissipates once you start to recognise the phrases it latches onto. Moreover, it will not have the same amount of information as an expert in the field no matter how much research it finds – some knowledge can only come from an expert. There is also a limit to how complex you can make the requests.

Businesses cannot be solely reliant on this technology, it still needs some human oversight and proofing to maintain quality and variation. ChatGPT will never replicate the creativity of a human content writer – like Excel or Siri, it’ll be another tool for people to use to save time and cut human effort down. But it’ll never be a full replacement.


Work with a Content Marketing Agency

ChatGPT cannot be a complete substitute for quality human-made content, and for content marketing, Brave Agency is the number one choice for eCommerce brands in the Peterborough and Cambridgeshire area. We work with a varied range of clients to enhance their marketing strategy to showcase their brands engagingly and creatively. In addition, our dedicated content team offers a high-quality content writing and marketing service that will enhance your brand’s long-term reputation. Contact our team today and see what your brand can achieve with a quality content marketing agency behind it.

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