A New Chapter For Brave Agency

Peter Jackson
brave agency
brave agency

A word from our founder, Tony Conte, on the new identity and positioning of Brave Agency.

This month marks a significant milestone in the story of Brave Agency. For over two decades, our agency has quietly operated as a service-led agency, rooted in our local community outside the bustling streets of major UK cities. But now, as we turn the page to a new chapter, we’re not just revamping our appearance, but our purpose and our very mission. I’ve dug deep, worked closely with all the teams here and we think we have something we want to shout about and be proud of.

Looking out at the landscape, I see many digital agencies falling into the space of reactive service offerings (I have done this too), but now we’ve opted for a different path—to transition from mere service to becoming a more value-driven partner for brands. No longer do we feel the need to boast about individual services. Instead, our holistic focus supports the principles I advocate for—dedication, focus, and surpassing client expectations.

Our new identity as “the customer experience agency for eCommerce SMEs with a passion for progress” is a commitment to surpassing norms, pushing boundaries, and redefining what’s possible, now and in the future. I’ve always believed that the customer experience reigns supreme. It doesn’t matter if you’re in the agency space, but for any business, it wins every time. From the very first interaction to the umpteenth purchase, it’s about inspiring loyalty for our clients. This belief drives us to go Beyond the Brand, Beyond the Channel, Beyond the Click, and Beyond the Conversion.

I’ve come to recognise that in today’s mass of digital noise, differentiation requires more than a visually appealing website or a clever marketing campaign or an abundance of media spend. It demands an approach that addresses and links every touchpoint of the customer journey. We want to start with delight and end with delight, and are committed to delivering tangible, long-term value for our clients.

I’m not happy with mediocrity. For me and the team here at Brave, ‘adequate’ should be a starting point. I believe as an agency we should be challenged and be able to challenge, too. We’re here to defy conventions, and achieve outcomes not thought possible.

So, to all the ambitious brands out there ready and poised to embark on their transformation, the opportunity beckons for those willing to take the leap and go Beyond.

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