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Attracting visitors to your eCommerce website is one thing, but converting them into customers is quite another. Ultimately, there’s no use in boosting traffic to your site if revenue doesn’t increase too.
At Brave, we specialise in creating effortless, frictionless customer journeys that improve your site’s conversion rate, helping you build and retain your customer base sustainably.
42%
increase in conversions can be seen when adding trust signals to a website
80%
of consumers are more likely to purchase when offered a personalised experience
4x
increase in conversion rate can be seen when prioritising UX
What’s the use of having hoards of site visitors if you cannot convert them into customers? That’s essentially what CRO (conversion rate optimisation) is all about: transforming site users into customers.
Our conversion rate optimisation services focus on identifying opportunities to streamline the customer journey, and this requires a deep understanding of user behaviour. At Brave, we establish the effectiveness of your site’s UX (user experience) and then conduct incremental A/B testing to arrive at the most efficient user journey possible. We dive deep into every detail – every click, every heading, every call-to-action.
There are no shortcuts to be found here. Rigorous testing and a thorough understanding of user behaviour is the only way to generate real results. But those results can make all the difference to your business, boosting not only your conversion rate but your sales revenue too.
At Brave, we approach CRO with a data-driven methodology that has produced results that our clients never thought possible. Here’s our step-by-step process.
We like to have the most complete understanding of your business before making a single change to your site. In addition to holding a CRO audit, we will hold a meeting with you to gain knowledge of your audience, industry and aspirations from your perspective.
Looking over the audit allows us to review the existing journey to conversion, as well as audience behaviour, engagement and interactions. From there, we can identify drop-off points and challenges that need to be tackled in order to achieve next-level UX.
We will streamline your site’s architecture to find the most effective journey towards converting visitors. This involves recursive user monitoring and insights gained from A/B testing.
Putting the testing insights into action, we methodically implement CRO recommendations to your site’s UX, monitoring their impact on our hypotheses. The results won’t come immediately, but it is a crucial move towards long-term conversion rate success.
To keep you up to date on our implementation, we hold regular meetings to report performance and inform you of any important updates that may affect the strategy. This is also a direct opportunity for you to let us know of any business developments we should be aware of.
There’s always room for improvement, and we will continue to evolve your UX by consulting funnel, user journey and heatmap analysis regularly. Every change we make is reported transparently and backed up with meaningful metrics to make sure our ideas are to your benefit.
Our eCommerce conversion rate optimisation services revitalise the UX of a website from the ground up. We approach CRO with a razor-sharp eye for detail and an instinctive understanding of efficient website design. And with 25 years of experience behind us, we know how to keep customers on your site instead of a competitor’s. Our CRO services include…
Our experienced marketers work in tandem with our skilled UX designers to make the most out of CRO opportunities, powering performance and driving conversions.
We understand the importance of a speedy response to any queries, which is why we’re committed to addressing any arising needs within the same working day.
As part of our expertise, we use industry-leading analytical software to assist in CRO, including Clarity, Mouseflow and Google Analytics 4. The granular UX research that comes from this informs our output - a website design that’s proven to make a greater impact.
A bespoke website experience lives longer in the memory of your audience, which is why our data-driven solutions are tailored to improve CRO and fit within the context of your brand.
Communication is the lifeblood of a successful working relationship. We’ll give you regular updates on the latest wins, opportunities, risks and ideas to keep the partnership flowing.
We’re right there with you, working as another arm of your team and helping to push forward the business with new opportunities.
Depending on your goals, we’ll build a bespoke report that tracks not only your site’s conversion rate but average conversion values, allowing you to keep tabs on the effect our CRO changes have had.
You might think we’re biased, but yes – CRO is a good investment for any brand, big or small. Many eCommerce brands focus largely on generating more traffic, without considering what these users do when they land on their website. By analysing user behaviour and optimising every stage of the journey, you can keep people on your site for longer, turning them into customers.
From startups to established SMEs, we work with eCommerce brands in a vast array of different industries – and we’ve been doing just that for 25 years. Explore our case studies to get a feel for the kind of brands we work with.
We were introduced to Brave in 2022 when as a company we decided to undertake a marketing strategy. Brave assisted us with an SEO, CRO and PPC initiative. They provided us with a proposal of what they planned and a timeline for when the work would be undertaken. They delivered on those plans, and we are now into our fourth month with an increase month on month in conversion rates and engagement. The whole team are a great bunch, creative, innovative, knowledgeable, friendly but most of all fun!!!
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Our website projects start at a minimum of £35k and typically range all the way to £150k depending on scope and functionality. Now we’ve been upfront with how much a project can cost hopefully you can be with your budget…