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We all have goals and aspirations that sometimes feel out of reach. If you’re serious about growing your business but aren’t quite sure how to make it happen, our team of eCommerce strategists are here to help.
Formulating a marketing strategy that works for your eCommerce business can be incredibly tough, particularly when there are so many different avenues to go down and so many different channels to pursue. With more than 25 years of experience behind us and a knowledgeable team of in-house eCommerce growth experts, you can rely on Brave to put your brand on the path to success.
eCommerce Digital Marketing Strategy
As with all our eCommerce marketing services, the process of defining an eCommerce strategy has to begin with a solid understanding of your business, your current market position and your future aspirations. To bring ourselves up to speed, we’ll arrange a discovery call to learn everything we can about your brand, its history and where it’s headed.
Now we’re familiar with your brand and your industry, we’ll start to pin down which opportunities you’re currently missing out on and where you’re outperforming your competitors.
Once we understand what you’re doing well and where you could improve, we’ll set to work on formulating a marketing strategy. Keeping your future goals in mind, we’ll put together a comprehensive document that addresses your weaknesses and plays to your strengths, giving you the tools you need to grow.
Provided you’re happy with the strategy we put forward, we can then put the plan into action. We’ll keep a close eye on progress, informing you of any updates through regular meetings and reports.
Once your strategy is rolled out, the hard work continues. We’ll study industry trends and keep tabs on customer behaviour, identifying new opportunities and tweaking your strategy to make sure we capitalise on them.
Our mantra here at Brave is to go Beyond. Beyond expectations, beyond industry norms and beyond quick wins that do little for your brand’s long-term success. We focus on helping eCommerce businesses grow sustainably, creating watertight strategies that help secure the future of your brand for years to come.
We also put the customer first, always. Any good marketing strategy should be informed, first and foremost, by what customers want and need. By studying their behaviour in minute detail, we’re able to streamline the path from awareness to conversion, helping you grow your customer base efficiently and maximise your ROI.
With more than 25 years of experience helping SMEs in a vast array of industries succeed online, we have the know-how to make your growth aspirations a reality.
Nail your branding and create a seamless customer experience.
Optimise your website to make sure it’s seen by prospective customers.
Communicate your brand’s USPs and generate conversions.
Grow and maintain your customer base by maximising conversions.
Build brand awareness and boost sales with paid social or search ads.
Personalised, automated email marketing that builds brand loyalty.
eCommerce strategies include a breakdown of marketing channels and how these channels could be used to grow your business (for example, which keywords your SEO campaign should target or suggested budgets for paid media campaigns). You can learn more about this in our complete guide to eCommerce SEO strategies.
Absolutely. If you’re determined to grow and want to make sure you’re making the right decisions for your brand, formulating a digital strategy is vital.
Of course! We recognise that your goals and aspirations will change over time – as will your customers’ priorities – so we will continually review your strategy and make alterations to it as and when required.
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Our website projects start at a minimum of £35k and typically range all the way to £150k depending on scope and functionality. Now we’ve been upfront with how much a project can cost hopefully you can be with your budget…