3D Sports

Building on five decades of success with a renowned cricket brand

A cricket wicketkeeper in full white kit and gloves prepares to catch a red cricket ball behind the stumps on a sunny outdoor pitch.
A cricket wicketkeeper in full white kit and gloves prepares to catch a red cricket ball behind the stumps on a sunny outdoor pitch.

Client

3D Sports

Industry

Sporting Equipment

Timeframe

Ongoing

Client Website

Established in 1971 as a mail-order cricket equipment specialist, 3D Sports is still run by a team of club cricketers and former professionals to this day. Over the years, the brand’s ability to offer quality first-hand advice on everything cricket-related has given it a competitive edge – and it’s currently the go-to reseller of Kookaburra Sport products here in the UK.

32%

Increase in organic revenue year-on-year

74%

Increase in page one rankings

6x

Increase in revenue from paid ad campaigns

Expertise Delivered
  • SEO
  • CRO
  • Content Marketing
  • Paid Media
A digital mock-up showing three smartphones displaying the 3D Sports mobile website, featuring Google Shopping ads, a homepage banner for the 2025 Kookaburra range, and a product listing with discounted cricket gear including gloves and pads.
A digital mock-up showing three smartphones displaying the 3D Sports mobile website, featuring Google Shopping ads, a homepage banner for the 2025 Kookaburra range, and a product listing with discounted cricket gear including gloves and pads.
The Challenge

When the 3D Sports team first approached us, their eCommerce site was tired and suffered from a lack of focus on conversion and non-existent user journey optimisation. 

They wanted us to not only create a more fluid and intuitive site experience for their customers, but boost their organic search rankings and – of course – help them attract and retain more customers than ever before.

A laptop on an orange surface displays the 3D Sports website
A laptop on an orange surface displays the 3D Sports website
The Solution

With decades of experience, a passionate team and an excellent product range, 3D Sports certainly had the potential to grow. In order to realise that potential, our SEO, content marketing and paid media teams created fresh strategies to boost rankings, conversions and revenue across the board.

A laptop on a dark, textured surface displaying the 3D Sports blog page featuring an article titled “Kookaburra Cricket Range: What’s New for 2025?” on the latest equipment updates.
A stylised composite image showing Google Shopping results for Kookaburra cricket bats, overlaid on a dramatic action shot of a cricketer playing a shot with a bat mid-swing.

The Outcome

A 74% increase in page 1 organic keywords year-on-year, along with a 344% increase in paid conversions and a 32% rise in organic revenue. To complement our SEO and paid media efforts, our CRO team worked on streamlining the customer experience, making it easier for the brand to maintain (and expand) its customer base.

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