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She Selected
Client
Industry
Fashion & Apparel
Timeframe
6 months
Since launching in 2020, She Selected has grown into a bold and contemporary fashion brand, empowering women through curated, confident style.
From statement staples to elevated everyday wear, the brand has quickly built a loyal community of customers who trust She Selected not only for what they wear, but how it makes them feel. Their digital presence is strong, their brand identity is clear, and they came to Brave with one clear mission: make their paid media work harder.
55%
Increase in Paid Media ROAS in the first 60 days
27%
Increase in CTR
44%
Increase in Conversion Value
With a solid eCommerce foundation and a distinctive brand look, She Selected was already investing in Paid Media — but performance had plateaued. They were spending, but not scaling.
Brave was brought in to take a microscope to their ad accounts. From campaign structure and creative, to audiences and attribution, our job was to identify wasted spend, surface opportunities, and start delivering better returns on the same budget.
We began by conducting a full audit of She Selected’s Meta ad account, carefully reviewing the campaign history, audience segmentation, creative performance, and conversion data. In doing so, we uncovered several common but costly issues that were hindering performance. First, their targeting was too broad, with no clear funnel segmentation. Second, the ad creative was being recycled long past its prime, which led to diminishing returns. Additionally, retargeting was underutilised, and there was poor use of lookalike audiences. Finally, the account lacked a structured testing strategy, making it difficult to optimise performance effectively.
To address these challenges, we completely overhauled their Paid Media strategy. We introduced a full-funnel approach, separating prospecting from retargeting, and implemented custom events to trigger smarter, more targeted ads. We also launched new creative variations, ensuring that the content reflected She Selected’s brand story, product USPs, and seasonal promotions. Additionally, we cleaned up the performance data to ensure more accurate attribution and better budget control. Lastly, we set up real-time testing loops, allowing us to continuously optimise ad copy, formats, and audience targeting based on live data.
Within just 60 days of launching the new strategy, She Selected saw a 61% increase in return on ad spend (ROAS) and a 33% drop in cost-per-purchase across their campaigns. Revenue from Paid Media grew by 22%, with new customer acquisition improving through smarter targeting and higher-converting creative.
With clean data, and a full-funnel campaign structure, and, She Selected now has a paid media engine that doesn’t just spend, it scales.
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Our website projects start at a minimum of £35k and typically range all the way to £150k depending on scope and functionality. Now we’ve been upfront with how much a project can cost hopefully you can be with your budget…