How We Increased Paid Media ROAS by 55% for Women’s Fashion Brand, She Selected

We began by conducting a full audit of She Selected’s Meta Ads account, carefully reviewing the campaign history, audience segmentation, creative performance and conversion data. In doing so, we uncovered several common but costly issues that were hindering performance. First, their targeting was too broad, with no clear funnel segmentation. Second, the ad creative was being recycled long past its prime, which led to diminishing returns. Additionally, retargeting was underutilised and there was poor use of lookalike audiences. Finally, the account lacked a structured testing strategy, making it difficult to optimise performance effectively.

To address these challenges, we completely overhauled their Paid Media strategy. We introduced a full-funnel approach, separating prospecting from retargeting and implemented custom events to trigger smarter, more targeted ads. We also launched new creative variations, ensuring that the content reflected She Selected’s brand story, product USPs and seasonal promotions. Additionally, we cleaned up the performance data to ensure more accurate attribution and better budget control. Lastly, we set up real-time testing loops, allowing us to continuously optimise ad copy, formats and audience targeting based on live data.