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The Mobility Aids Centre
Client
Industry
Personal Mobility
Timeframe
Ongoing
Since its founding in 1982, the Mobility Aids Centre has grown to become one of the most well-respected mobility equipment suppliers not just in the Midlands, but in the UK as a whole.
They deal with suppliers from across the world and boast clients as esteemed as Warwick Davis, Big Brother and the late Professor Stephen Hawking. It’s their bespoke service and personal touch that differentiates them from ‘stack them high, sell them cheap’ super-retailers, something that we at Brave connected with immediately.
39%
Increase in organic search impressions
15%
Increase in organic revenue year-on-year
23%
Increase in keywords ranked positions 1-3
Brave was approached by The Mobility Aids Centre in Peterborough in 2014. The goal? To not only come up with a fresh website design that appealed to their growing pool of online visitors, but to fuel their growth further with technical and on-page SEO enhancements, quality content and CRO improvements.
To understand the brand’s audience in detail, we kicked off the project by contacting people in its two main target audiences: people caring for elderly family members and carers working in the community and within care homes. We set up interviews and focus groups with both and conducted a series of Q&A sessions, giving us the chance to learn exactly what users expected and needed from both the website and the products.
From the outset, Conversion Rate Optimisation (CRO) was at the centre of everything we focused on. Our design and CRO teams worked closely to ensure that each visit to the site would feel smooth, simple and welcoming in every aspect, creating the most user-friendly experience possible.
With the site live, our SEO and content marketing teams got to work on boosting its organic rankings with a raft of technical SEO improvements, CRO tweaks and plenty of fresh content.
Year-on-year, the site received a 39% uptick in organic search impressions, along with a 23% increase in keywords ranked in positions one to three on Google search. All our efforts combined saw the company generate 15% more organic revenue compared to the previous year.
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Our website projects start at a minimum of £35k and typically range all the way to £150k depending on scope and functionality. Now we’ve been upfront with how much a project can cost hopefully you can be with your budget…