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Turf Online
Client
Industry
Home & Garden
Timeframe
Ongoing
With more than 70,000 happy customers (and counting), Turf Online is now Britain’s leading supplier of cultivated turf. The family-run brand is the online sales arm of Harrowden Turf, which itself has five production locations across the UK spanning more than 3,000 acres.
43%
increase in organic users
2x
rise in total revenue
2.5x
boost to website traffic
We were first approached by Harrowden Turf in 2013 with a simple goal: to increase the level of engagement and conversion on its retail B2C turf website, Turf Online.
The brand wanted to give its customers a slicker purchasing experience, generating a higher volume of conversions through organic search. Ambitious growth goals meant a focused, consistent approach would be required, so we took the time to consider the overall brand strategy for the entire group, including its subsidiaries.
Once the campaign got underway, our SEO team set about formulating a strategy that included technical SEO improvements, content creation and keyword research (lots of it). The improvements were rolled out shortly after.
All that hard work saw engagement, conversions and revenue accelerate rapidly, the site ultimately achieving a whopping 1,786 page one keyword rankings on Google search.
Traffic to the site increased by more than 2.5x while revenue almost doubled, transforming Turf Online from a relative unknown into a bona fide market leader.
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Our website projects start at a minimum of £35k and typically range all the way to £150k depending on scope and functionality. Now we’ve been upfront with how much a project can cost hopefully you can be with your budget…