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Art of Football

How we helped Art of Football score big with a winning Google Ads strategy

Digital Marketing
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Client

Art of Football

Industry

Retail Apparel and Fashion

Visit Site

Art of Football creates fan-centric merch tailored to the individual traditions and iconic moments of English, Scottish and several international football clubs. We partnered with them to grow and reach more fans through paid media avenues.

22

Return on Ad Spend (YTD)

300K

Clicks (YTD)

25K

Conversions (YTD)

Expertise Delivered
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The Challenge

Art of Football needed to cut through the noise and reach more fans, and they came to Brave seeking to scale their profitability on Google Ads. In addition, they wanted an overhaul of their seasonal planning, with a focus put on aligning with the football calendar, as well as Black Friday and the festival season which are make-or-break for retail.

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The Solution

We rolled up our sleeves and got stuck in, delivering a solid game plan that revamped their Google Ads account to adhere to best practices. We honed in on the right audiences – true football fans who live and breathe the game – and crafted punchy, fan-focused ad copy that spoke to them. Lastly, we ensured every penny was spent wisely by developing an annual plan that mirrored football’s calendar and the ‘golden quarter’, ensuring Art of Football was ready to catch key moments.

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