Rennet & Rind

Bringing artisan British cheese to a digital audience

Client

Rennet & Rind

Industry

Food and Beverage

Visit Site

Rennet & Rind is an artisan cheese specialist, sourcing and maturing the finest British cheeses. With expert cheesemongers and an in-house affineur, they refine award-winning cheeses for customers nationwide. Passionate about craftsmanship, provenance, and flavour, they offer expert curation, subscription boxes, and unique tasting experiences, making them a go-to destination for cheese lovers.

177%

increase in organic traffic

8.2

Google Ads ROAS

173%

increase in email marketing revenue

Expertise Delivered
  • Marketing
  • Google Ads + Paid social
  • Email Automation
  • SEO
  • CRO
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The Challenge

Rennet & Rind came to Brave seeking to elevate their fledgling artisan British cheese brand to new heights of revenue and customer acquisition. Through a successful strategy covering SEO, Email Marketing, CRO and Paid Media, we were able to achieve a game-changing increase in brand awareness, digital presence, brand partnerships and increased revenue. Brave even supported the launch of the brand’s first brick-and-mortar retail store.

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The Solution

Rennet & Rind’s brand ethos of British-made artisan cheese, matured by them and sold through their website and shop, needed to be represented more authentically through their digital assets – the website itself, advert creative, and engagement content for their customers – so Brave undertook a re-telling of the brand story on- site, and utilised the brand’s imagery and expertise to acquire new traffic, sales and repeat purchases through email, paid media and SEO.

Communicating Rennet & Rind’s story and brand has helped gain recognition by the Sunday Times as a top 10 UK cheese shop and has disrupted the UK’s cheese eCommerce landscape.

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