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RXSport
Client
Industry
Performance Sportswear
RXSport is a UK-based leader in sports eyewear, that empowers individuals with clear vision for their active pursuits. Catering to both recreational and professional athletes, they offer an extensive selection of helmets, prescription sunglasses and goggles for active sports, from top brands like Oakley, Ray-Ban, and Rudy Project.
RxSport had a few objectives in mind for the launch of their new website. Primarily, they wanted to boost sales and conversions to ramp up online revenue. They also sought to streamline the purchase process for intricate prescription products, ensuring a uniform shopping experience across their entire range.
Crafting a solution tailored to meet the objectives required a complete design overhaul of RxSport’s website and product categories. Our focus? Enhancing the user experience to ensure seamless navigation and a cohesive journey for every visitor. We mapped out key user journeys, prioritising the purchasing process for bespoke prescription products. Our goal was to guide users effortlessly from initial site entry to checkout, infusing each step with added value.
88%
increase in total revenue post-launch
22%
increase in user engagement
47%
increase in organic revenue
We started with kick-off workshops aimed at defining the project scope, goals, target audience, and desired functionality. Then our team looked to refine the site structure and sitemap to ensure seamless navigation. For the complex prescription products, we crafted user flows tailored to optimise their specific customer journey. Then, we developed wireframes for essential pages, laying the groundwork for intuitive design. Finally, we brought the design to life with high-fidelity artwork, incorporating fonts, colours, layouts, and brand elements to reflect RxSport’s identity.
For any site migration, our SEO team stands ready to manage a smooth transition while fine-tuning the website to achieve optimal performance. Critical pages underwent continuous monitoring post-migration, with a focus on refining metadata to reflect unique selling points. We prioritised internal linking to ensure a smooth customer journey, while also conducting a thorough review of on-page content to ensure its quantity and alignment with SEO best practices. Our team optimised URL structures for search engine friendliness and placed a premium on mobile responsiveness. Additionally, we fine-tuned onsite imagery, page speed, and internal response codes to boost the user experience. The end result? A comprehensive improvement in site performance and user experience.
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Our website projects start at a minimum of £35k and typically range all the way to £150k depending on scope and functionality. Now we’ve been upfront with how much a project can cost hopefully you can be with your budget…